Welcome to Matcha Run! 🍵💚
Need a little green boost? You've come to the right place! At Matcha Run, we’re all about serving up sweet, homemade matcha drinks that’ll make your heart skip a beat. Using single origin Uji Kyoto ceremonial matcha, each one is packed with love and the finest quality – because you deserve the best! Whether you're a matcha newbie or a green tea pro, we’re here to sprinkle a little joy into your day, one sip (and bite) at a time. Fuel your run, fuel your soul.
So, what are you waiting for? Let’s run on matcha magic! ✨
Client: Matcha Run | Scope: Branding and Packaging | Year: 2024-2025
How Matcha Run Was Born
At Matcha Run, we’re all about turning matcha into more than just a drink—it’s an experience, a boost, a lifestyle! The idea came to us while thinking about how matcha makes you feel: energized, focused, and ready to take on the world. We wanted to create a spot where matcha lovers (or soon-to-be lovers!) could grab a quick, refreshing cup of something delicious and healthy, and run with it—whether that means tackling your to-do list, crushing your workout, or simply running through the day with a smile.
And that’s where Matcha Run was born: a place where matcha meets modern life, energizing you every step of the way.
The Story Behind Our Adorable Logo
Now, let’s talk about our super cute logo—because we’re all about making things fun! Our logo features an adorable bowl of matcha literally running with a trail of matcha spilling on top of it. (Yes, it's that cute!) We’ve added a chasen (matcha whisk) to show off that authentic, hand-whisked goodness you know and love. It’s a playful and cheeky way to represent the energy and movement that matcha gives you—like a little bowl that just can’t stop going!
The colors? Oh, we’ve got the perfect palette. Soft pink, fresh green, and creamy beige come together to give you a logo that feels both warm and vibrant—just like the perfect cup of matcha! The green pops with freshness, while the pink adds a fun, youthful vibe, and the cream keeps everything balanced and calm. Together, they create a logo that’s as delightful and energizing as the matcha you’ll sip from it.
In short: it’s cute, it’s fresh, it’s Matcha Run—a little bowl of joy that’s always on the go!
